Six Month Check In: The 2020 App Space

June 30, 2020
We are officially halfway through 2020, and the mobile app industry has already taken this year by storm.

A recent study reveals that 66% of Americans check their phone 160 times daily, and once they’re on their phones, 90% of that mobile time is spent on a selection of the millions of apps available through Apple and Android app stores. As people continue to work from home across the nation, those daily phone checks (and subsequent screen time) have only increased. Leading mobile market data provider App Annie’s latest report reflects this – noting a 20% year-over-year increase in daily time spent in apps on Android devices in Q1 2020. The report also notes that consumer spending in both iOS and Androids app both grew, setting a new record for in-app spending for a single quarter at $23.4 billion worldwide.

So, who is dominating the space and those numbers? Unsurprisingly, the top five worldwide apps include household names like TikTok, WhatsApp, Facebook, Instagram and Facebook Messenger. Tinder, YouTube, Netflix, iQIYI and Tencent Video lead the charge with app spend. Apps like Spotify, Snapchat and Pandora all rank high too.

New to the rankings this year? Video-based apps. Previously underutilized and overlooked, video-centric apps like Zoom and Houseparty have steadily climbed the ranks during 2020’s first six months as consumers seek tangible human connection from the safety of their homes during quarantine. The focus on video connection tools isn’t limited to new apps, though. Apps like Facebook and Instagram have spent significant time during 2020 implementing various upgraded video features.

And, that’s where we fit in to 2020’s app space. At its core, GiftCast is based on utilizing video as a way to foster meaningful human connection. We offer a unique solution to celebrating both big and small moments regardless of circumstances, to creating memories that last a lifetime and to improving the gifting experience all around. It all starts with a video on a mobile device that can make lives better.

The numbers continue to paint the picture we are familiar with - there’s a significant opportunity to connect with mobile users right now. There are few advertisers in the market, phones have longer battery life and people are increasingly spending more time in apps and online.

As the app space continues to accelerate this year, we, like many app creators, are focused on seizing this new direction, on evolving to offer users special and useful functions and features and on continuing to leverage features like video to serve mobile users with authentic connections and meaningful memories.
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Earth Day’s 50th Anniversary: The Green Way to Give Gifts

April 20, 2020
With Earth Day’s 50th anniversary approaching, we are inspired to reflect on our efforts to help the planet. Whether its reusable shopping bags or eliminating plastic bottles, there are a variety of ways we can do our part to reduce our impact on the environment.

According to Gift Rocket, more than 1.6 billion gift cards are printed each year and over 9,000 tons of plastic are used to make them. In the United States alone, more than 30 million tons of plastic are discarded each year, with only 8% being recycled. Gift cards are a popular choice for birthdays and holidays, but their short lifespan only contributes to this increasing waste.

GiftCast tackles this problem head-on – offering a gift that is both eco-friendly and sentimental. It creates lasting memories without producing the waste of a traditional gift card, which helps the planet as it simultaneously helps those who struggle shopping for others. Not only does the app reduce plastic waste, it eliminates waste from greeting cards and wrapping paper too.

Video gifting also reduces waste from unspent gift cards. According to CNBC, up to $3 billion worth of unused gift cards are wasted each year. With GiftCast, users can send any amount of money to a loved one and give them the choice of how to spend it – instead of leaving money hanging on a gift card the recipient may never use.

As the environment changes, so will we, and we look forward to being at the forefront of the digital gifting movement. Going virtual doesn’t have to mean impersonal, and we pride ourselves on our ability to provide others with a personalized way to reach family and friends while reducing single-use plastics.

How are you reducing single use plastics in your own life? Head to our social channels and let us know!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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I didn’t want to give another gift card

October 19, 2019

By: Tim Campbell

I don’t know about you, but my fall back gift to almost everyone used to be a gift card. It’s fast and easy. It doesn’t require too much thought either. If a birthday was coming up, then I would head to Target or Walgreens and stand in front of the kiosk that has a bunch of different gift cards. There are tons of different stores and restaurants to choose from. In fact, sometimes I feel like it takes forever to choose which one to get. If I can’t choose, then I’ll just get the Visa card and pay the ridiculous $5.99 fee for no reason.

The problem is I never feel satisfied with a gift card as a gift. It doesn’t show that I care enough about my friend or family member. And I bet they know it when they get it. I also wonder if they even use it. My junk drawer is full of gift cards that I have never used. Either because I don’t like the store or restaurant, or I just forget to take it with me. I feel like this must be the same thing other people go through. Right? Why do we do that?

That's why we created GiftCast. It’s like a gift card, but different. You record or upload a video and send money with it. The first GiftCast I sent was to my friend who was turning 40, but I couldn’t make it to her birthday party because she lives on the other side of the country. I was able to tell her in my own words (not some fluff in a greeting card) that I truly care for her and how sad I was to not be there to celebrate with her. My kids were also in the video and they sang happy birthday to her. Sometimes a greeting card just doesn’t say exactly what you want to say, and this special occasion deserved more from me. I felt really good about it. Plus, I gave her money that she can spend on anything she wants. Not some restaurant or store that she may never go to. The money goes directly into her bank account.

My friend loved the video and now, she can watch it over and over, and keep it forever. It felt so great to give a gift that my friend loved…and I loved giving it.

About Joel
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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