Give Grandparents a Smile

September 3, 2020
On September 13, we’re celebrating National Grandparents Day, the perfect time to appreciate our loved ones and thank them for all they do. It’s an especially important holiday to celebrate this year, as older people are greatly impacted by the loneliness that accompanies social distancing and more at risk to contract COVID-19. Like all celebrations right now, safety is key, and GiftCast offers the perfect way to send a personalized gift while physically distancing.

With GiftCast, users can send their loved ones a cash gift for a meal on them along with warm wishes from the grandkids. The ability to send the gift with a personalized video message provides endless opportunities for creative videos to accompany the gift. Younger grandchildren could sing a song, recite a poem or perform a skit – the ideas are limitless! For a holiday normally spent with others, sending a personal gift with GiftCast fosters connections and creates more sentimentality than a card or text message could, which is critical during a time when many feel isolated.

GiftCast’s user interface is simple and easy to use, making it a great gifting option for technologically savvy grandparents. Once the gift is sent, recipients receive a text message to download the app and watch the video, which they can save and view forever. They can also withdraw the gift directly to their bank account to use whenever and wherever they want. Users can also choose to send an Amazon EGift Card that recipients can instantly apply to their Amazon account, giving grandparents the option to shop at one of the largest online retailers worldwide.

How are you planning to celebrate National Grandparents Day? Let us know on our social channels!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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iDo: Wedding Gifting Gets Personal

August 19, 2020
Weddings worldwide are being rescheduled or postponed as couples and families grapple with how their special day will look during a pandemic. An increase in virtual weddings has changed the way people gift, with guests shipping wedding gifts directly to the couples or simply sending cash gifts. Loved ones are looking for ways to practically celebrate couples while maintaining sentimentality, a struggle all too common in the gifting space.

At GiftCast, we believe in sending personal and sentimental digital gifts and showing recipients our appreciation while allowing for flexibility in how they spend it. With our recently introduced Amazon eGift Card option, GiftCast users can now send the happy couple a digital gift card to one of the largest online retailers, giving them the flexibility to purchase necessary household items as they start their new lives together. Cash gifts are also perfect for newlyweds’ honeymoon funds or savings for a new house. Both the Amazon gift card and cash gift options allow users to choose the amount sent alongside a recorded video message, adding that personal touch. The recipient can download and save the video message forever, creating a digital scrapbook as the couple reflects on their wedding in the future.

Have you sent any virtual wedding gifts with GiftCast? Let us know your GiftCast stories on our social media channels!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Back to School: How to Celebrate the Season

August 4, 2020
Amid socially distant, masked classroom setups, new class sizes and virtual learning options, back to school season certainly looks different this year for students of all ages. While fall’s return to learning may be unfamiliar for both parents and students alike, the excitement and magic around the new season can remain the same.

Whether your student is at a classroom desk or at the kitchen table, online shopping for new back to school supplies, like fresh shoes and backpacks or a new tablet and tech accessories, can help celebrate the season. Establishing special traditions, like a crafted countdown chain, first day pancakes, a show-and-tell session or a school year bucket list, can help instill some normalcy (and lifelong memories!) heading into the new year too.

For parents, relatives and family friends who want to participate in the excitement of the season from afar amidst social distancing guidelines, technology can be utilized as a resource. This year, opt for a personalized GiftCast video and money gift or Amazon eGift Card in lieu of a shopping spree at the mall. Parents can use the money or gift card towards new school supplies or traditions and share the videos with their children (even saving them to play years down the line for a sentimental moment). For older children heading off to college, a GiftCast gift can help them settle into their new space. A cherished family video can help ease the new transition, while the cash gift can be used towards textbook or college gear.

While the school year may look different for students of all ages, old and new traditions and technology can still help us celebrate the new season.

We love hearing how you use GiftCast! Head to our social media channels and let us know your GiftCast story.
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Looking Ahead: What’s New at GiftCast

July 17, 2020
The app space is always evolving, and so are we. We’re excited to unveil a few changes on the GiftCast app that will help you continue sending your loved ones meaningful, special surprises.

We’ve expanded our payment options. You can still pay through your bank account, but you can also opt to send money through your debit card, credit card or PayPal account now too. With so many options, sending that perfect gift for your recipient to use when and where they choose is even easier.

In addition to expanding our options, we launched an exciting gift card partnership with Amazon. We understand that sometimes money gifts are not the right option for your recipient, so now you can send your loved one an Amazon eGift Card along with your personalized video message.

Here’s how it works:
  • Download GiftCast through the Apple or Android app store.
  • Select Amazon eGift Card and record a sentimental (or funny!) video to send to your chosen recipient.
  • Pay with your credit card, debit card or PayPal.
  • Hit send and wait for your recipient to receive a text letting them know they received a GiftCast!
  • Your recipient can watch, save and share your video. They’ll receive an email from Amazon with a claim number and can add the gift card directly to their account.
And, rest assured: your gift card won’t go to waste like so many plastic alternatives. Amazon has the one of the lowest rates of unclaimed gift cards!

We love to hear how you use GiftCast! Head to our social media pages and share your gifting stories with us.
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Six Month Check In: The 2020 App Space

June 30, 2020
We are officially halfway through 2020, and the mobile app industry has already taken this year by storm.

A recent study reveals that 66% of Americans check their phone 160 times daily, and once they’re on their phones, 90% of that mobile time is spent on a selection of the millions of apps available through Apple and Android app stores. As people continue to work from home across the nation, those daily phone checks (and subsequent screen time) have only increased. Leading mobile market data provider App Annie’s latest report reflects this – noting a 20% year-over-year increase in daily time spent in apps on Android devices in Q1 2020. The report also notes that consumer spending in both iOS and Androids app both grew, setting a new record for in-app spending for a single quarter at $23.4 billion worldwide.

So, who is dominating the space and those numbers? Unsurprisingly, the top five worldwide apps include household names like TikTok, WhatsApp, Facebook, Instagram and Facebook Messenger. Tinder, YouTube, Netflix, iQIYI and Tencent Video lead the charge with app spend. Apps like Spotify, Snapchat and Pandora all rank high too.

New to the rankings this year? Video-based apps. Previously underutilized and overlooked, video-centric apps like Zoom and Houseparty have steadily climbed the ranks during 2020’s first six months as consumers seek tangible human connection from the safety of their homes during quarantine. The focus on video connection tools isn’t limited to new apps, though. Apps like Facebook and Instagram have spent significant time during 2020 implementing various upgraded video features.

And, that’s where we fit in to 2020’s app space. At its core, GiftCast is based on utilizing video as a way to foster meaningful human connection. We offer a unique solution to celebrating both big and small moments regardless of circumstances, to creating memories that last a lifetime and to improving the gifting experience all around. It all starts with a video on a mobile device that can make lives better.

The numbers continue to paint the picture we are familiar with - there’s a significant opportunity to connect with mobile users right now. There are few advertisers in the market, phones have longer battery life and people are increasingly spending more time in apps and online.

As the app space continues to accelerate this year, we, like many app creators, are focused on seizing this new direction, on evolving to offer users special and useful functions and features and on continuing to leverage features like video to serve mobile users with authentic connections and meaningful memories.
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Graduations Go Virtual: How to Celebrate

June 2, 2020
Graduating from high school, trade school, college or graduate school is undoubtedly one of life’s biggest milestones.

This year though, this momentous achievement might not look exactly how you pictured it during the pre-COVID era. Rather than walking across the stage in a cap and gown and celebrating with pictures and toasts with friends and family, graduation has gone virtual in light of social distancing. This year, graduates are cheering from the safety of their own home when their name is read aloud on Zoom, watching commencement speakers on Instagram Live or YouTube, ordering in drinks via apps like Drizly and hosting virtual graduation brunches and dinners with family via FaceTime, Skype or Google Hangout. Technology is ensuring that we keep the tradition of graduation alive and well this year, regardless of how it looks.

New technology is also helping us continue to recognize and celebrate new graduates’ years of hard work, studying, tests and essays, with creative ways to connect, gift and honor our loved ones’ efforts in the classroom. Whether we are in the same place or not, we’ve been letting graduates in our family and friend circles know how proud we are of them with personalized videos and cash gifts on GiftCast. Recipients can keep these video messages saved on their phone or in the app to look back on for years to come. Plus, we want to give graduates the option to spend their money where they prefer as they move into this next chapter.

Graduations may look different this year, but we’re thankful for technology that lets us virtually celebrate despite the circumstances.

Congrats 2020 graduates! You did it!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Earth Day’s 50th Anniversary: The Green Way to Give Gifts

April 20, 2020
With Earth Day’s 50th anniversary approaching, we are inspired to reflect on our efforts to help the planet. Whether its reusable shopping bags or eliminating plastic bottles, there are a variety of ways we can do our part to reduce our impact on the environment.

According to Gift Rocket, more than 1.6 billion gift cards are printed each year and over 9,000 tons of plastic are used to make them. In the United States alone, more than 30 million tons of plastic are discarded each year, with only 8% being recycled. Gift cards are a popular choice for birthdays and holidays, but their short lifespan only contributes to this increasing waste.

GiftCast tackles this problem head-on – offering a gift that is both eco-friendly and sentimental. It creates lasting memories without producing the waste of a traditional gift card, which helps the planet as it simultaneously helps those who struggle shopping for others. Not only does the app reduce plastic waste, it eliminates waste from greeting cards and wrapping paper too.

Video gifting also reduces waste from unspent gift cards. According to CNBC, up to $3 billion worth of unused gift cards are wasted each year. With GiftCast, users can send any amount of money to a loved one and give them the choice of how to spend it – instead of leaving money hanging on a gift card the recipient may never use.

As the environment changes, so will we, and we look forward to being at the forefront of the digital gifting movement. Going virtual doesn’t have to mean impersonal, and we pride ourselves on our ability to provide others with a personalized way to reach family and friends while reducing single-use plastics.

How are you reducing single use plastics in your own life? Head to our social channels and let us know!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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