Six Month Check In: The 2020 App Space

June 30, 2020
We are officially halfway through 2020, and the mobile app industry has already taken this year by storm.

A recent study reveals that 66% of Americans check their phone 160 times daily, and once they’re on their phones, 90% of that mobile time is spent on a selection of the millions of apps available through Apple and Android app stores. As people continue to work from home across the nation, those daily phone checks (and subsequent screen time) have only increased. Leading mobile market data provider App Annie’s latest report reflects this – noting a 20% year-over-year increase in daily time spent in apps on Android devices in Q1 2020. The report also notes that consumer spending in both iOS and Androids app both grew, setting a new record for in-app spending for a single quarter at $23.4 billion worldwide.

So, who is dominating the space and those numbers? Unsurprisingly, the top five worldwide apps include household names like TikTok, WhatsApp, Facebook, Instagram and Facebook Messenger. Tinder, YouTube, Netflix, iQIYI and Tencent Video lead the charge with app spend. Apps like Spotify, Snapchat and Pandora all rank high too.

New to the rankings this year? Video-based apps. Previously underutilized and overlooked, video-centric apps like Zoom and Houseparty have steadily climbed the ranks during 2020’s first six months as consumers seek tangible human connection from the safety of their homes during quarantine. The focus on video connection tools isn’t limited to new apps, though. Apps like Facebook and Instagram have spent significant time during 2020 implementing various upgraded video features.

And, that’s where we fit in to 2020’s app space. At its core, GiftCast is based on utilizing video as a way to foster meaningful human connection. We offer a unique solution to celebrating both big and small moments regardless of circumstances, to creating memories that last a lifetime and to improving the gifting experience all around. It all starts with a video on a mobile device that can make lives better.

The numbers continue to paint the picture we are familiar with - there’s a significant opportunity to connect with mobile users right now. There are few advertisers in the market, phones have longer battery life and people are increasingly spending more time in apps and online.

As the app space continues to accelerate this year, we, like many app creators, are focused on seizing this new direction, on evolving to offer users special and useful functions and features and on continuing to leverage features like video to serve mobile users with authentic connections and meaningful memories.
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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Graduations Go Virtual: How to Celebrate

June 2, 2020
Graduating from high school, trade school, college or graduate school is undoubtedly one of life’s biggest milestones.

This year though, this momentous achievement might not look exactly how you pictured it during the pre-COVID era. Rather than walking across the stage in a cap and gown and celebrating with pictures and toasts with friends and family, graduation has gone virtual in light of social distancing. This year, graduates are cheering from the safety of their own home when their name is read aloud on Zoom, watching commencement speakers on Instagram Live or YouTube, ordering in drinks via apps like Drizly and hosting virtual graduation brunches and dinners with family via FaceTime, Skype or Google Hangout. Technology is ensuring that we keep the tradition of graduation alive and well this year, regardless of how it looks.

New technology is also helping us continue to recognize and celebrate new graduates’ years of hard work, studying, tests and essays, with creative ways to connect, gift and honor our loved ones’ efforts in the classroom. Whether we are in the same place or not, we’ve been letting graduates in our family and friend circles know how proud we are of them with personalized videos and cash gifts on GiftCast. Recipients can keep these video messages saved on their phone or in the app to look back on for years to come. Plus, we want to give graduates the option to spend their money where they prefer as they move into this next chapter.

Graduations may look different this year, but we’re thankful for technology that lets us virtually celebrate despite the circumstances.

Congrats 2020 graduates! You did it!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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How We’re Staying in Touch During Social Isolation

April 6, 2020
We are all built to seek connection. So, during this period of social distancing, we know we are not alone in missing our community.

However, while we may be practicing physical distancing during the next month, it doesn’t mean we have to feel completely isolated. Technology is helping us stay virtually connected with each other. Over the last few weeks, we have been getting creative with digital resources to stay in touch and foster meaningful connections during the time of COVID-19.

Instead of conference calls, we’ve been hopping on Zoom video conferences to log valuable and missed face time with colleagues we can’t see in the office. During the day, our kids have been using Zoom to attend virtual classes and to see their friends and teachers. It’s keeping us connected with larger groups despite the circumstances.

After work, we’ve been missing movie nights with our friends and family, so we’ve been relying on Google Chrome’s new Netflix Party feature for virtual, long-distance nights on the couch together. It’s fun to chat throughout the movie and is the perfect weekend isolation activity, if you ask us!

In between everything, we’ve been sending both funny and sentimental GiftCast video messages and cash gifts to friends and family, especially those whose birthdays we may be missing, those who may be out of work and financially struggling and those who could use a little pick-me-up. It’s perfect for getting in some face time with an added gift your loved one can choose how to spend. Plus, recipients can keep those video messages forever, creating virtual memories that keep on giving for years to come.

Where there is a will to stay connected safely from home, technology has a way right now.

How are you staying in touch during isolation? Head to our social channels and let us know!
About GiftCast Admin
Joel Deitz is co-founder and Chief Creative Officer of GiftCast. He posses’ deep and unflinching beliefs that design makes our world a better place. He also believes that to be happy, people need to feel important. For Joel, creating and improving GiftCast has been a great joy but using it to celebrate loved ones is even greater.
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